Know what is in your skincare
Ingredient Glossary
A simple A to Z guide to the ingredients behind modern skincare, explained clearly and honestly.
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Ask our teamOur approach
How we think about ingredients
Every ingredient serves a purpose. No filler, no overcomplication, only what the skin actually needs.
Purpose
Each ingredient has to earn its place with a clear job in the formula.
Compatibility
Ingredients are chosen to work together and with the skin barrier, not against it.
Restraint
Effective actives are used thoughtfully, balanced with comfort, never in excess.
Label literacy
How to read a skincare label
Why are ingredient names so technical?
Most cosmetic labels use standardised international names (INCI), so the same ingredient is named the same way everywhere. That is why you see “Aqua” for water or “Tocopherol” for vitamin E.
Does the order of ingredients matter?
Generally, ingredients are listed from the highest amount to the lowest. Ingredients present in very small amounts can appear in any order. The list is a useful clue, but it does not tell the whole story.
Is “natural” always gentler than “chemical”?
Not necessarily. Everything is made of chemicals, including water. Plant ingredients can irritate some skin, and lab-made ingredients can be very gentle. What matters is the ingredient, its amount and your own skin.
Does a higher percentage mean better results?
Not always. A well-balanced formula with sensible amounts often serves skin better than a very high percentage of one active, which can raise the chance of irritation.
How should I try a new product?
Patch-test first, add one new product at a time, and give your skin time. If you have a skin condition, are pregnant or are unsure about an ingredient, please check with a qualified professional.
Still curious?
Ask us anything.
Questions about an ingredient or a product? Our team will be glad to help.